Video Marketing Stats For Your Marketing Plan in 2017

Video is an essential part of any marketing campaign. You can easily use Facebook Live and YouTube Live to increase your brand awareness, promote your products and create sales. Then take your live video, edit it down, add some additional graphics and audio and upload it to YouTube or Vimeo for even more exposure. Post it to your blog and all your social media. Video content WORKS! Let the Videoguys help you get the right video production hardware and software to meet your needs and budget. Jesica Mraz of Yum Yum Videos lists some Video Marketing Stats for the New Year.

15 Video Content Marketing Stats For Your 2017 Marketing Plan

How could we plan and work on the best marketing strategies without knowing the context and the main trends out there? We're almost stepping into 2017 and here's what you have to know to take your video marketing strategy to the next level!

#1: Video in an email leads to a 200-300% increase in click through rates.

Including video content in your email campaigns can be a useful teaser to encourage your target audience to click through to the next step.

#2: Including video on a landing page can increase conversions by 80%.

Among other elements, video can play a big part in increasing conversion rates on landing pages.

#3: YouTube reports that mobile video consumption rises 100% every year.

Mobile video is gaining more and more ground and you should formally consider making your website mobile friendly in 2017, if you haven't done it yet.

#4: After watching a video, 64% of users are more likely to buy a product online.

Video can be used in every stage of the buyer's journey (awareness, consideration, decision) with great results. For driving a purchase, the figures speak for themselves. Click here for the rest of the stats and videos!