5 VIDEO PRODUCTION TRENDS FOR 2016 YOU CAN'T IGNOREfrom MediaBoss blog by Erin Hayes We predict that 2016 is the year of the Targeted Video, or more specifically Targeted Video Series.... #2. The Video Series - No More Solo Videos The early 10’s we saw marketers plan their videos as big, one-off launches, with all the energy built around a single product that 'did it all'. As Content Marketing has gained momentum we’ve seen more businesses plan suites of video, and we predict 2016 will be the year that even skeptical businesses will actively include video in their strategy. There are many upsides to planning a series of video rather than a one-off. The obvious benefit is a cohesive, targeted and sustained video strategy. The not-so-obvious upside is the cost. Creating a series of videos out of a well-planned single shoot can mean a budget savings. #5. Live Streaming/Live Event Production And speaking of Corporate Studio, live streaming platforms will grow again in 2016. Innovations like Periscope have altered the game by incorporating an easy to use and share ad-hoc platform with a built-in audience. Go big and create a 'TedTalk-style' world-wide livestream or go local with Periscope. The point is to share...[continue to the full article]
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