In this user story Sean McCluskey the Director of Multimedia Services at St. John's University talks about how they are leveraging the NewTek TriCaster to monetize and expand their sports programming. For colligiate sports, NewTek TriCaster and 3Play offer an affordable solution to creating professional broadcast content. Content good enough for ESPN!
With 10 professional sports teams and 40+ colleges and universities battling for air space in New York City, generating publicity for St. John’s University is key. That’s why each year, the St. John’s Athletic Communications department uses TriCaster to deliver more than 120 live games in network-quality HD. Fans get professional-grade, live action streaming video when and where they watch, and students get a unique learning experience to prep them for a potential career.
TriCaster is popular with university sports programs such as St. John’s, because the system sets up quickly, it’s easy to learn, and it brings all of the features and functionality of a traditional video and audio control room under the control of a single operator or group of students. But most of all, TriCaster’s affordable cost is ideal for the school’s limited budget.
Producing so much content would be daunting without TriCaster’s low price-point. With TriCaster, the university is able to give its alumni, fans and supporters the ability to keep up with their favorite Red Storm teams on television, the Web and mobile devices – via national networks such as the CBS Sports Network, SportsNet NewYork (SNY) and ESPN – reaching viewers, worldwide. read more...