5 questions for Sorenson on new relationship Q&A with Sorenson Media CEO Peter Csathy on Partnership with Sony Creative Software

Broadcast Newsroom

1. How will this partnership benefit video professionals and the industry at large? What's new?

This partnership brings two leaders of innovation formally together for the first time -- Sony and Sorenson Media. This is the first time that Sony is actually making available Sorenson Squeeze directly to its customers, making it easier-than-ever for them to gain the benefits of award-winning Squeeze. Squeeze works seamlessly within Sony Vegas products, and this simplifies video workflows and frees up time so that video professionals can focus on what matters most -- their craft.

2. Can you provide any details on future bundles or offerings this partnership may involve?

The intent here is to work closely together in terms of product development, thereby further optimizing the overall customer experience for video professionals. We want to listen together to the needs of video professionals -- and we want to develop workflow solutions that best address those needs. So, expect deeper integration in the upcoming months.

3. Why do these two companies and their coordinating products make a good fit?

Sony Vegas is a leading NLE, used by many top video professionals. Sorenson Squeeze is the gold-standard video encoding application. Squeeze has worked as a plug-in to Vegas for quite some time. Now, Squeeze comes directly to Sony customers to solve their needs in one action. Both companies also have a long-standing history of innovation, so there is a natural "fit" in terms of pedigree. read more...

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