I attended my first Adobe Max 2018 last week in Los Angeles. This huge conference takes over the LA convention center and overflows into the surrounding venues. It began on Monday morning with a two-and-a-half-hour keynote outlining the developments and features being released in the newest updates to Adobe’s Creative Cloud. This was followed by all sorts of smaller sessions and training labs for attendees to dig deeper into the new capabilities of the various tools and applications.
The South Hall was filled with booths from various hardware and software partners, with more available than any one person could possibly take in. Tuesday started off with some early morning hands-on labs, followed by a second keynote presentation about creative and career development. I got a front row seat to hear five different people, who are successful in their creative fields — including director Ron Howard — discuss their approach to work and life. The rest of the day was so packed with various briefings, meetings and interviews that I didn’t get to actually attend any of the classroom sessions.
By Wednesday, the event was beginning to wind down, but there was still a plethora of sessions and other options for attendees to split their time. I presented the workflow for my most recent project Grounds of Freedom at Nvidia’s booth in the community pavilion, and spent the rest of the time connecting with other hardware and software partners who had a presence there.
Adobe released updates for most of its creative applications concurrent with the event. Many of the most relevant updates to the video tools were previously announced at IBC in Amsterdam last month, so I won’t repeat those, but there are still a few new video ones, as well as many that are broader in scope in regards to media as a whole...read more