Studio Monthly by Bryant Frazer
Company Woos Final Cut Users with Sleeker, Faster Apps
Adobe has more than usual riding on CS6, the latest version of its Creative Suite package for production and post. CS5.5 launched at NAB last year just as Final Cut Pro X was landing with a thud among users who didn't care for the radically rethought interface and slimmed-down feature set. Adobe's Premiere Pro NLE already had some momentum, thanks to broad native format support on the timeline and a substantial performance boost through NVIDIA GPU acceleration, and the company enjoyed a surge of interest from editors who were suddenly examining their options in the marketplace. "Tens of thousands of users" switched from Final Cut Pro or Avid Media Composer to Adobe Premiere Pro and its mates over the last 12 months, Bill Roberts, Adobe's director of video product management, told us during a briefing to introduce the apps included in the CS6 Production Premium bundle. He indicated that Adobe would like Premiere Pro to become "the Photoshop of video editing."
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