Adobe Firefly Brings Generative AI to Video

In this article from Adobe, the company reflects on the rapid advancements made with Adobe Firefly, its innovative generative AI tool, since its initial launch in March 2023. Authored by Adobe, the article highlights the impressive integration of new Firefly models into widely-used tools such as Photoshop, Lightroom, Illustrator, and Express. With these tools, users can leverage Firefly-powered features like Generative Fill in Photoshop and Generative Remove in Lightroom, transforming the way creators and designers work. The creative community has embraced these features, generating over 12 billion images and vectors, making Adobe Firefly one of the fastest-adopted AI technologies within Creative Cloud and Express.

As Adobe expands its generative AI capabilities, the upcoming Firefly Video Model is set to revolutionize the video editing landscape. Available in Premiere Pro, starting with the beta version later this year, this model will enable editors to use AI tools to streamline their workflows. Adobe has worked closely with the video editing community to fine-tune the Firefly Video Model, ensuring it meets the needs of professionals. Like other Firefly models, the video AI tool is trained on content that Adobe has permission to use, ensuring a commercially safe environment for creators.

As the demand for short-form video content grows, Adobe is helping video editors, filmmakers, and content creators meet these challenges head-on. Editors are now tasked with color correction, visual effects, titling, animation, and audio mixing, in addition to traditional editing tasks. Adobe’s AI-driven tools, including Firefly Text-to-Video, help editors fill gaps in footage, remove unwanted objects, and generate B-roll using simple text prompts. These AI-powered solutions not only save time but also enable editors to focus on creative storytelling and collaboration, delivering high-quality work faster.

Adobe Firefly is changing the way editors and creators work, helping them overcome common challenges and elevate their creative output. By integrating generative AI into their workflows, Adobe is enabling professionals to create their best work in record time, setting new standards in the world of video editing.

 Read the full article by Ashley Still for Adobe HERE