Adobe is killing Creative Suite; here’s why

VentureBeat By Jolie O'Dell

Since its launch, Adobe’s Creative Cloud has clearly indicated where the company’s future lies. But no one expected the company to get rid of Creative Cloud’s predecessor, Creative Suite, quite so soon.

But that’s exactly what Adobe is doing. Not only is the creative services software shop closing down the Creative Suite version numbers and branding; it’s getting rid of the entire paradigm of old-school, cereal-box* software.

*Our own term for CD-based hard copies of software you’d buy in a store, where they were lined up like boxes of cereal, instead of downloading it online.

RIP, Creative Suite

In a conversation with Scott Morris, Adobe’s director of product marketing, we learned that “Adobe has made the decision that moving forward, we are focusing all our efforts on Creative Cloud. We have no plans for a perpetual release.”

That means no more waiting two years for bug fixes. No more waiting for your design software’s features to catch up with what the web guys have been doing for six months.

It also means a new purchasing paradigm for the entire creative industry. Every ad agency, every magazine, every indie design firm and print shop — they will all be transitioning from bought-and-owned software at $200 or $700 or $2,000 a pop to the Creative Cloud subscription model, read more...


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