Click here for the Videoguys' NAB SHOW 2008 Page with all the news from the show! Ã‚ Native Support for Sony XDCAM EX Camera Format Now Available in Adobe Premiere Pro CS3 Ã‚ Adobe Systems Incorporated today announced native support for the Sony XDCAM EX camera format in AdobeÃ‚ ® PremiereÃ‚ ® Pro CS3 video editing and production software. Adobe Premiere Pro provides a true file-based workflow without transcoding or rewrapping, providing a software-only, tapeless High Definition (HD) workflowÃ¢â‚¬â€from capture to output. Adobe will demonstrate the Sony XDCAM EX editing workflow during The 2008 NAB conference. In September 2007, Adobe unveiled native support for the Panasonic P2 camera format in Adobe Premiere Pro CS3, underscoring its commitment to integrate file-based camera formats into its line of professional video products. Panasonic P2 and Sony XDCAM EX are solid-state recording formats for video production that eliminate tape from the workflow, helping to reduce the time it takes editors to find a specific scene and eliminating the need to digitize footage from tape. With rich support for file-based camera formats, Adobe Premiere Pro CS3 provides a rapid, efficient, HD workflow. Ã¢â‚¬Å“Due to the speed, capacity, and efficiency of file-based camera formats, tape workflows are rapidly being replaced by high-capacity data cards, hard drives, and compact storage devices,Ã¢â‚¬ said Simon Hayhurst, senior director for Dynamic Media at Adobe. Ã¢â‚¬Å“Adobe is committed to bringing video, film, and broadcast professionals highly integrated, tapeless production workflowsÃ¢â‚¬â€from capture to outputÃ¢â‚¬â€that help enable them to deliver projects faster. And, with affordable file-based camera formats like P2 and XDCAM EX, more professionals are now free to create their projects in HD.Ã¢â‚¬ "Anyone who wants to create projects with unprecedented mobility, speed, ease, and outstanding picture quality should be looking at the combination of Adobe Premiere Pro CS3 and the Sony XDCAM EX," said Jeff Patrick, owner of Current Communications, LLC, a Washington, D.C. based video production firm. "I am amazed by the time and money we can save with the tapeless workflow centered around Adobe Premiere Pro, and by the stunning quality this new Sony camera offers." A True Tapeless Workflow Because Adobe Premiere Pro CS3 does not transcode or rewrap XDCAM or P2 formats into another file format, editors can deliver higher-quality footage and accelerate the video production process by editing the camera source files directly. The convenience of editing video natively, retaining valuable metadata information that makes it faster and easier to search through content. Editors can mix other file formats within the Adobe Premiere Pro timeline, combining content from multiple sources. The end result is that broadcasters and other professionals can shorten the time it takes to edit and air content. Ã¢â‚¬Å“The combination of the Sony XDCAM EX for state-of-the-art tapeless acquisition and Adobe Premiere Pro CS3 gives customers striking picture quality and extra mobility as well as an efficient, high-capacity workflow that makes HD more accessible and affordable to more people,Ã¢â‚¬ said Bob Ott, vice president of professional and optical products, Sony Electronics.