backstage by Matthew Murray
Let’s face it: The democratization of web video has lowered the quality bar overall. This doesn’t mean that viewers don’t want videos that look good—scratch that, look great—but they’re willing to settle for ones that don’t. So if you’re not a full-time professional moviemaker (behind the cameras, that is), chances are you won’t ever need anything as powerful as Adobe’s Premiere Pro.
But Creative Cloud has changed the math. Whereas older versions of Premiere could run you upwards of $600, now you can get constantly updated versions of it for $50 a month—and get every other Adobe products with it. And given how integrated Premiere Pro has long been with other products (After Effects, Audition/Soundbooth, and so on), this is a potential benefit that non-studio video creators have not had easy access to before.
It may be a tough (and still expensive) choice, but more than any other major CC release, Premiere really piles on the new features. The timeline has been redesigned and simplified. You can tell at a glance whether you’re reusing frames or employing through edits. If you like to use certain effects over and over again, the Paste Attribute function lets you do so automatically. The Audio Clip Mixer gives you a simple, in-software way to adjust the way your clips sound.
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