DAV's TechTable by Dave Helmly One of the most popular questions I get from various Final Cut Pro users is what can they expect to gain from installing Production Premium CS3 and what will it mean to their future workflows. One thing that is perfectly clear is that the FCP users should expect to view Production Premium CS3 as an add-on to their current software and not a replacement to their favorite NLE editing app. The same would be true for any longtime Avid Xpress Pro or Avid Media Composer Mac user as well. For some, Production Premium CS3, and more specifically, PremierePro CS3 OSX (MacTel) will do everything they need from an NLE stand point , but for many FCP and Avid users they will want to continue to use the app they’ve been using and trusting for years. Many FCP and Avid Mac users will more than likely end up buying Production Premium strictly from a price/value standpoint and later realizing that it’s a very capable mac video suite on it’s own and when you add it your current workflow you’ll be surprised what you can do. Read more...

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