Adobe Success Story: Telegraph Media Group Case Study

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Progressive company installs Adobe® Creative Suite® 5.5 Production Premium—including Adobe Premiere® Pro CS5.5—to assist video and cross-media workflows

Founded in 1855, The Daily Telegraph newspaper today has a worldwide circulation of 595,000. Despite traditional roots in print, Telegraph Media Group (TMG) has always been at the forefront of digital innovations in the industry. The company’s
digital arm features a talented in-house team producing editorial and commercial video, broadcast TV commercials, and radio ads that compete with content created by the world’s top production facilities. For video production, TMG uses Adobe
Creative Suite 5.5 Production Premium to produce both news and commercial video projects.

“We pride ourselves on creating rich editorial video content and commercial work that is smart, interesting, watchable, and very high end—more like short films than traditional advertorials,” says Pete Fergusson, head of commercial video for TMG. “As far as we are aware, we’re among the only newspapers with an in-house staff creating custom, broadcast-quality commercial video content.”

High volume and quality
TMG’s video efforts are a core aspect of the business aimed at engaging desktop and mobile users. Most days, the editorial side of the group generates up to a dozen stories published online, created from original content or video from outlets such as Reuters and The Associated Press. read more...

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