Avid continues to build on the success of theri Avid Everywhere initiative, landing a major broadcast group, Sinclair. In this press release they talk about the various Avid workflow tools being used to make their news production as efficient and cost effective as possible.
Largest television station operator in the US to implement consistent news production and distribution workflows across its network with the Avid MediaCentral Platform
Avid today announced that Sinclair Broadcast Group, the largest television station operator in the United States, is updating its production facilities and implementing end-to-end workflows with the Avid MediaCentral™ Platform. Building on Sinclair’s long partnership with Avid, with this new initiative Sinclair aims to unify production teams across its massive network of 62 news producing stations.
“Sinclair faces the same challenges that many broadcasters today share, including disconnected workflows, disparate vendors, and operational inefficiency,” said Jeff Rosica, senior vice president, Worldwide Field Operations, Avid. “By embracing Avid Everywhere™, Sinclair is aligning stations in dozens of different markets around a consistent set of core workflows that will enable them to enhance collaboration and share media assets, so they can efficiently produce more content, more quickly, across its entire network.” read more...