Apple hit back with FCPX v Avid v Adobe Premiere videos

The gang over at is doing a great job keeping us informaed on the latest FCPX news.


If you've looked at the Final Cut Pro X section of the Apple website today, you might have seen four new videos added. Apple have come out of their corner fighting.

  • Faster Editing
  • A new way to organize
  • Motion Graphics
  • File-Based Workflow

Quite bizzare to watch a clip of Avid editing on the FCPX section, but these videos try to highlight the editing advances of FCPX over the other two big systems.

We can't embed the videos so you'll have to go over to the Apple Final Cut Pro X page, they are tucked underneath the MacBook Pro.

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