Atomos Ninja Ultra Camera to Cloud workflow success story

TIDE Media's creative Manager, Gareth Bartlett recently used Atomos' Camera to Cloud offering to speed his onset and post production workflow. Bartlett works on some of the world's biggest projects for marine & adventure brands. His day to day consists of managing videographers at international boat shows to filming models and lavish boats in spectacular locations such as Monaco, Palma and Norway. When he needed to turn around content the same day for social media that's when he turned to Atomos. 

Bartlett and his team have a lot to consider since they work in different locations and climates. They need a solution that offers high quality images. The TIDE team uses Sony FX3 cameras, finding the combination of full-frame sensor and wide dynamic range ideal for capturing content on the go and the Atomos Ninja Ultra. "Gareth takes full advantage of the monitor-recorder’s high definition display to review footage and check image focus," says Atomos. 

"Quality, portability and size of the monitor are all practical wins but being able to see the bigger picture makes me feel more confident in my job, securing the best shots for clients."
Gareth Bartlett

The Ninja Ultra's built-in monitoring features, such as frame guides and zoom control allow Bartlett to make quick changes in a touch of a button, which is important when he is constantly capturing wide and vertical shots. 

"We often need to capture content in different aspect ratios, so we’ll film in 16:9 but use the on-screen 9:16 overlay to frame and crop shots. This feature is a big one for us as it takes a lot of guesswork out of the shoot."
Gareth Bartlett

The storage the Ninja brings is also a great addition to Bartlett's workflow

"At boat shows we can shoot hundreds of boats each year, generating hours of content, so being able to record onto SSD is a massive benefit. We now shoot and edit from the same SSD – it’s another way we’ve removed the offloading process to speed up what we do."
Gareth Bartlett

The TIDE team used the Atomos Connect module and Camera to Cloud (C2C) to send footage from boat shows wirelessy to their off-site editing suite. This feature was extremly valuable to them during this shoot. 

"Camera to Cloud allows us to shoot continuously while the footage is sent directly to editors in the press centre who can start putting the clips together. This allows TIDE Media’s sister publications, Powerboat and Rib magazine, to share the latest content to social media within the hour. The whole system works seamlessly to help us get footage quickly to the edit suite and through to social media in record time."
Gareth Bartlett

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