from Peter Cohen at ZDNet's Between the Lines
First Adobe, now Avid. Apple’s competition for the hearts and minds of professional film and video editors is heating up further now that Avid is offering a “crossgrade” from Final Cut Pro (excluding the new FCP X version) to Media Composer for $999 - a fraction of its regular retail price ($2,500).
Apple has been under fire from pro video and film editors since its June release of Final Cut Pro X - a new version of its venerable video editing software that’s a complete reboot, missing key features needed by many pros, sporting a radically different interface, and lacking the ability to import existing Final Cut Pro 7 projects. My colleague Scott Raymond has even declared that Apple is abandoning the professional market altogether.