Avid Announces the Avid Liquid Product Line

AL7Company re-brands products from Pinnacle acquisition; introduces new version of flagship all-in-one video solution Tewksbury, MA – November 3, 2005 – Avid Technology, Inc. (NASDAQ : AVID) today announced the Avid Liquidâ„ ¢ product line, the company’s new nonlinear editing software and hardware offerings for event videographers, government and corporate video producers, and high-end enthusiasts. Drawn from editing products formerly developed by Pinnacle Systems, the Avid Liquid family includes new versions (v.7.0) of the Avid Liquid and Avid Liquid Pro systems, both of which are packed with new features designed for users who want a single application for creation and delivery of tape, DVD and streaming media. The product line also includes new configurations and pricing for the Avid Liquid Chrome HD (v.6.1) family of solutions featuring advanced standard-definition (SD) and high-definition (HD) I/O hardware. “With Avid Liquid, we introduce the ideal product for people who want it all – editing, surround audio, DVD, titling, effects and more – and want it in one affordable application,† said Dana Ruzicka, vice president, Postproduction Product Marketing, at Avid. “For them, Avid Liquid is the ideal solution: one easy-to-use application, one learning curve, without sacrificing power or performance.† Videoguys' Avid Liquid page - pre-order your Avid Liquid 7 upgrade!! Avid Liquid Website

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