Avid Blog: Discover the Foundation of the Avid Everywhere Vision—Avid MediaCentral Platform

We’re bringing our Avid Everywhere vision to life for the future of the media industry and resolving business challenges media professionals face every day with our new Avid MediaCentral Platform, an open, extensible, and customizable common services platform that supports the entire media value chain.

From creation to consumption, the Avid MediaCentral Platform connects creative professionals and media organizations with their audiences in more powerful, efficient, collaborative and profitable ways than every before. The platform integrates all products and services that run on top of it and provides security and protection, enabling customers to create and deliver content with Avid or third-party solutions.