With the introduction of their Avid Everywhere strategy a couple of years ago Avid pledged that they would become an open platform, supporting everyone in the video and audio content creation space. This includes customers, competitors, and custoemrs using Avid and other hardware and software. At IBC Avid showed their commitment to this open platform, announcing that both Adobe Creative Cloud and Apple FCPX are now certified with Avid ISIS 1000 shared storage adn the new Avid DNxIO box. In this interview Hernandez speaks to speeding up the Avid Everywhere certification process for 3rd party software vendors even more.
Broadcast Tech by George Bevir
IBC 2015: Interview with Avid CEO Louis Hernandez
Avid is to overhaul the way that it certifies third party software in a bid to speed up the process of creating apps for use with the company’s MediaCentral Platform.
At IBC, Avid announced that its Interplay MAM asset management system and Avid Isis shared storage systems would now support third party non-linear editing (NLE) programs including Apple’s Final Cut Pro, Adobe Premiere Pro and Edius from Grass Valley.
Avid chief executive, president and chairman Louis Hernandez Jr said the company had been “overwhelmed” by requests to link into its software and that a growing backlog of apps to be approved by Avid had prompted an overhaul of the certification process.
“What we need is to stand up a pre-certification testing area where [third parties] run their own application, with automated testing tools and a sandbox to pre-test. Then when they submit it they can be pretty confident it will meet all the requirements because it has already been tested.” read more...