David Shapton, Editor In Chief of RedShark Publications shot an exclusive interview with Avid Chairman and CEO, Lous Hernandez Jr in Dubai. The interview takes place on the showfloor at CABSAT 2017.
Software-only NLEs and powerful laptops mean that where once an editing suite cost hundreds of thousands of pounds, almost anyone could equip themselves to edit video to a very high standard. So Avid branched out and acquired companies to build new strengths in other areas of technology. Now, Avid has products as diverse as its Nexis software-defined storage to Sibelius - almost the definitive music notation application. In there too, are Avid Media composer, and Pro Tools - which is the rock-solid standard DAW for professional recording musicians.