Avid Cloud Platform Theater at NAB will show the future of Media Management

Avid's booth a NAB 2018 will not be one to miss. Find out about what they are highlighting this year in media management and cloud-based production tools - they're working hard to tackle modern streaming and on demand content delivery challenges. From Avid's blog

The media and entertainment industry is experiencing a major disruption as consumer viewing habits shift to anytime access to content delivered on any device, anywhere. Broadcasters need to create compelling content, streamline delivery, drive higher efficiency, and put the right technology in place to improve collaboration, access, and creativity to capitalize on this ever-changing paradigm. Avid delivers those solutions, enabling cloud workflows to meet the challenges faced by broadcast sports, news, and live entertainment.

So, what’s next? A fundamental reimagining of how media organizations create, distribute, and monetize their content. Avid will be highlighting Avid | On Demand in its cloud theater at NAB (in Booth SU801) every hour at the bottom of the hour, showing how users can fully realize the power of the cloud for production on demand. See how to enable the solutions and services you need using infrastructure from Microsoft Azure, spinning up when you need it and paying only for what you use.

In the Avid Cloud Platform Theater we’ll show you how our new cloud services and new cloud solutions extend the capabilities of the MediaCentral platform. New features empowering your team with greater capacity, access, automation, and collaboration, at appealing economics delivered on demand...read more