Company also unveils revolutionary phonetic speech recognition capability and the industryÃ¢â‚¬â„¢s most efficient HD codec for offline editing Tewksbury, Mass.
Ã¢â‚¬â€œ March 30, 2007 Ã¢â‚¬â€œ Avid Technology, Inc. (NASDAQ: AVID
) today announced the worldwide availability of version 2.7 of its award-winning Media ComposerÃ‚ ® family of products and version 5.7 of Avid XpressÃ‚ ® Pro software.Ã‚ The new Media Composer and Avid Xpress Pro systems now include support for Intel-based Mac notebooks and workstations, new workflow capabilities, and an updated bundle of third-party content creation software. Ã‚ Both Avid products also offer expanded format support, including write-back capabilities for the popular Sony XDCAM and Panasonic P2 file-based media formats, as well as support for the emerging 720p50 HD broadcast standard in Europe. Ã‚ In addition, version 2.7 of the Media Composer system introduces two industry breakthroughs Ã¢â‚¬â€œ Avid ScriptSyncÃ¢â€ž ¢, a next-generation script-based editing tool that uses phonetic speech recognition technology to automatically sync text with media; and Avid DNxHDÃ‚ ® 36, the industryÃ¢â‚¬â„¢s most efficient HD codec for offline editorial, which runs at a data rate of 36 Mb/s (megabits per second), only slightly greater than the data rate of DV25 media, but at full-raster HD resolution.Ã‚ Avid will showcase the new Media Composer and Avid Xpress Pro systems Ã¢â‚¬â€œ alongside other technology innovations Ã¢â‚¬â€œ at the National Association of Broadcasters convention next month in Las Vegas from April 16 - 19, 2007. read more...
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