Avid Everywhere Enables NBC Sports to Implement Massive Remote Production Workflow for Super Bowl XLIX

Avid MediaCentral Platform helps NBC Sports to collaborate remotely and increase production by more than 30 percent

Avid? (NASDAQ: AVID) today announced that NBC Sports has embraced Avid Everywhere and implemented a fully integrated Avid MediaCentral Platform?workflow for its upcoming broadcast of Super Bowl XLIX in Phoenix, AZ USA. This large-scale remote production workflow, which NBC Sports also uses for its coverage of the Olympics, NASCAR?, NHL?, Formula 1?, English Premier League, and other top events, allows NBC Sports to facilitate remote collaboration and increase production by more than 30 percent.

?The Super Bowl is among the most-watched live broadcast television events in the world, and we?re thrilled that NBC has embraced Avid Everywhere to power its operations,? said Louis Hernandez Jr., Chairman, President and Chief Executive Officer at Avid. ?With the Avid MediaCentral Platform, we are working hand-in-hand with NBC to provide the highest levels of collaboration, support, efficiency, and integration that are critical to producing such a high-profile broadcast.?

During the week before Super Bowl XLIX, the Avid MediaCentral Platform will help NBC broadcast several highly rated programs from downtown Phoenix. Specifically, with the platform?s media asset management and remote collaboration capabilities, production teams in Phoenix will be able to collaborate in real time with producers and editors in Stamford, CT, more than 2,500 miles away. This workflow will greatly accelerate productivity and enable NBC to generate the large amounts of content needed during the week of Super Bowl XLIX.

?Using the Avid MediaCentral Platform, we are able to produce an incredibly large amount of content,? stated Darryl Jefferson, VP of Post and Digital Workflow at NBC Sports and Olympics. ?By allowing everyone to access archived media wherever they are, we are significantly expanding the capacity of our production.?

NBC Sports is setting up two remote production facilities in the Phoenix area: one at the University of Phoenix stadium, where Super Bowl XLIX will be played, and another at Block 23, a cutting-edge media center in downtown Phoenix that will host a variety of NBC Sports Group programming during the week of the game. Each location is outfitted with Avid Media Composer? editing stations and shared storage solutions integrated with Avid's media asset management systems. Along with third-party WAN acceleration technology, the remote teams are able to leverage the production infrastructure at NBC Sports Group?s International Broadcast Center in Stamford, CT?including a multi-petabyte media archive that encompasses several decades of content.

?With Avid Everywhere, large-scale remote productions like the Super Bowl become location-free,? said Jim Miles, Director of Digital Workflow Systems at NBC Sports Group. ?We can now do production in real time by tying together multiple locations and people all over the map. By combining Avid asset management, editing, and storage solutions with third-party systems, we?re pushing the edge of remote production and creating a tightly-integrated environment that helps us meet the needs of one of the world?s top sporting productions.?

About Avid

Through Avid Everywhere?, Avid delivers the industry's most open, innovative, and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution, and consumption for the most listened to, most watched, and most loved media in the world?from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools?, Media Composer?, ISIS?, Interplay?, and Sibelius?.

ATTENTION Avid Owners: Time is Running Out!

You only have until December 31, 2014 to upgrade your
Media Composer or Symphony License!

Avid Media Composer[ Software Standard Support Plan, 1 Year

Attention Avid Media Composer Owners: Upgrade any version of Avid Media Composer to the newest version of Avid Media Composer [ Software when you add the Avid Support Plan with free upgrades and updates for less than $300. Hurry..... this offer is only available through the end of 2014!


Attention Avid owners:
Follow this link for our FAQ on upgrading your software and Avid annual support plans

Avid Media Composer [ Software Subscription License 1 Year

Media Composer is proven and trusted by professional editors in every segment of film, television, and broadcast. Designed to handle high volumes of disparate file-based media, Media Composer delivers accelerated high-res-to-HD workflows, real-time collaboration, and powerful media management, eliminating time-consuming tasks so you can focus on telling a great story.


Avid Media Composer [ Software Perpetual License with 1 Year Standard Support

Avid Media Composer [ Software Perpetual License now includes a 1-year support plan that entitles you to free updates and upgrades during that period and with this license you own the software even if you do not continue to renew the support.


Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.