Avid Everywhere opens up Avid for Everyone!

SVG by Ken Kerschbaumer

Avid embraces Adobe, Apple in push to expand storage market opportunities

Avid continues to expand its “Avid Everywhere” concept and the latest big move announced at IBC this week was the support of Adobe Premier Pro and Apple Final Cut Pro on the Avid Interplay media asset management system. “It’s a big deal because both Apple and Adobe can run as optimized, first-class citizens on our Avid ISIS storage systems,” says Dana Ruzicka, Avid, vice president and chief product officer. “It makes the magic of ISIS realtime collaboration that was previously only available to Avid users available to the entire marketplace.”

That openness will be a big lift for the Avid ISIS 1000 shared storage system as Adobe and Apple editing users will be able to tie their editing systems to an entry-level storage system that supports up to 24 users working via 10 Gigabit Ethernet connections to a single engine that can have up to 20 TB of storage. And for organizations that have larger production and post-production teams the editors will be able to work with the editing platform of choice. “The first application you use tends to be the one you bond with so now editors can use whatever tools they want,” adds Ruzicka. read more...

Avid Everywhere Extends Openness to Third-Party Editing Systems for Enhanced Flexibility, Efficiency, and Collaboration

IBC (Hall 7, Booth #J20), AMSTERDAM, 2015-09-11

Avid announced that Interplay® | MAM asset management and Avid ISIS® shared storage systems now support a wide range of third-party video editing systems, giving editors greater choice in how they deploy their creative workflows. Delivering on the openness of Avid Everywhere™, Avid now enables video professionals to benefit from the industry’s most flexible, collaborative, and efficient media management and shared storage solutions, powered by the Avid MediaCentral™ Platform, regardless of the editing application they choose to use. “Avid is committed to providing media professionals with the collaborative workflows they need to create, manage, and deliver the highest-quality content, regardless of the tools they choose to use,” said Dana Ruzicka, Vice President and Chief Product Officer at Avid. “Now, editors using third-party non-linear editing systems including Final Cut Pro, Premiere Pro, and EDIUS can benefit from the flexibility, efficiency, and enhanced collaboration that Avid media management and shared storage systems provide.” Avid Interplay | MAM asset management systems now support Adobe Premier Pro and Apple® Final Cut Pro®, enabling editors to choose the editing applications which best suits their experience. Editors can integrate editing systems already being used in their business, eliminating the need for new investments in specific applications. By uniting editing workflows under an industry-leading Avid media asset management system, editors can easily manage any type of asset, automate non-creative production tasks, and reduce operational costs throughout the production process.