Avid Launches MediaCentral Cloud Implementation

The next generation of Avid's MediaCentral platform is here - it's now fully accessible over the cloud. Here's an article elaborating on what this means for creative teams and media management. From StudioDaily

Avid’s long-planned shift in product strategy reached a major milestone this week with the release of a new, streamlined and fully web-accessible version of the company’s MediaCentral enterprise software suite for media production and management.

Implemented on Microsoft’s Azure cloud service, the new MediaCentral platform opens up the options for broadcast and post-production facilities looking to modernize through cloud-based or virtualized deployments. It’s also a critical opportunity for Avid to develop its software-as-a-service business through cloud and AI technology....read more