AVID Media Composer 3.0: Affordable with a whole lot more in the box

Media Composer 3MacVideo by James Morris
Avid Media Composer remains the standard package for the higher end of professional digital video editing. In the past, even the software-only version came with an astronomical price to match its professional image. This has prevented the application from filtering down to smaller independent videomakers, and Apple’s Final Cut Pro has been nipping at its heels.

Following a recent change of senior management, Avid has changed its policy. As part of the company’s new strategy, the latest version of Media Composer arrives at around half the price of its predecessor, and includes a whole lot more in the box, too. read more...

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