Avid Media Composer Releases Influence by Customer Association

Avid Media Composer customers have significantly influenced Media Composer releases in 2016. Avid is listening and wants to ensure it is building products to support you in the future. Keli Callaghan reports here.

The recent launch of Avid Media Composer 8.7 is the culmination of a number of exciting Media Composer releases in 2016. Throughout this year a plethora of new features were introduced that accelerate creative storytelling, many of which were developed and prioritized as a result of a poll of ACA members held in 2015. The ACA has played a tremendous role in Avid’s recent successful product launches and will continue to do so even more in 2017, with a more formal and comprehensive vote that is currently in progress and open to all to participate in. “It is exciting to note that, of the nearly 80 feature updates released in Media Composer this year, nearly 40% of the new functionality has been a direct result of the engagement of the ACA and the results of the 2015 poll.” —Keli Callaghan It is exciting to note that, of the nearly 80 feature updates released in Media Composer this year, nearly 40% of the new functionality has been a direct result of the engagement of the ACA and the results of the 2015 poll. And Avid looks forward to continuing that collaboration with the community: If you think the features below are a win for your business, be sure to voice your opinion in the current ACA Vote! Here’s a detailed overview of the ACA’s influence on the release of Media Composer 8.7: Most Popular Poll Results Developed in MC 8.7:

• Live Timeline Dragging
• Trimming with Sync Locks On
• Overriding the Font and Font Sizes
• Group by Audio Waveforms
• Match Frame to Title / Matte Key
• Resize Audio Mixer

Other MC 8.7 Features Influenced by the ACA (via the ACA Portal, leadership meetings and collaborations at Avid Connect):

• Audio Track Names in the Audio Mixer
• Nested AudioSuite Effects
• Changes to Linking Media
• 64 Audio Tracks
• QFF In Effects Pallette
• Create Bin Based on Folder
• Audio Dupe Detection
• Extended Audio Punch In
• Default Bin View
• HDR Support
• Skip Auto-Save Prompts
• Source Browser
• Audio Ducking
• Audio Grouping
• Menu Simplification
• Promote Titles
• Group Tracks in the Audio Mixer Tool
• Effects Palette Update

“Voting is one of the key ways the ACA collects information to inspire Avid’s strategic direction, and Avid depends on ACA members to share their feedback and concern for challenges we all face.” —Keli Callaghan

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