digitalfilms by Oliver Peters
At NAB Avid presented its Avid Everywhere concept. While Everywhere is a over-arching marketing concept, involving “the cloud”, storage, asset management, a marketplace and more, for most independent editors, Avid is all about Media Composer and/or Pro Tools. Given that, there’s very little in the Everywhere concept that affects these users. The most salient part is a restructuring of licensing and software options.
Media Composer and the options
Avid’s flagship NLE is now known as Media Composer | Software and version numbers are only internal, rather than part of the product branding. Avid released Media Composer version 8.0 in May, but it is only known as Media Composer. Added to this are three options: Media Composer | Symphony, Media Composer | NewsCutter and Media Composer | Cloud. NewsCutter, which always was a variation of Media Composer, is now sold as an option, which adds news-centric features to the interface. Media Composer | Cloud (formerly known as Interplay Sphere) is essentially a plug-in to Media Composer that allows remote access to an Avid asset management and storage system. NewsCutter and Cloud require a larger facility infrastructure, so I’ll skip them in this discussion. They have little bearing on what most independent editors do.
Two other past options, PhraseFind and ScriptSync, are currently not available, as these are based on a phonetic search engine technology licensed from Nexidia. Avid and Nexidia are in current discussions for a new licensing arrangement. While many editors rely on this technology, most do not. It is important to realize that Avid’s script integration and the internal Find tool are not completely tied to this technology and continue to work fine. The Nexidia options add a level of automation to the process through a phonetic match-up between waveforms and typed text. read more...
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