.... The growth in connected 4K/UHD consumer TVs and mobile devices, combined with better and better broadband coverage is rapidly connecting the dots in the value chain to make 4K/UHD a key differentiator for online providers like Netflix. So, the knock-on effect is that post-production studios have to up their game too, to equip their facilities for 4K/UHD production.
Avid has all the necessary components for 4K/UHD post-production in Media Composer, Avid Artist | DNxIQ and new sibling DNxIV, Avid NEXIS shared storage and the all-new MediaCentral platform, announced at IBC 2017. Collectively, these components are packaged as MediaCentral for Post. But what promises to be a real game-changer for Avid’s traditional post production customer base is a brand new element of the MediaCentral eco-system – MediaCentral | Editorial Management. ..[continue reading]