Adobe ·
Adobe Premiere ·
Artist | DNxIQ ·
Avid ·
avid artist ·
Avid Media Composer ·
Avid NEXIS | PRO ·
Avid MediaCentral for Post Accelerates Your 4K Workflow

It’s no exaggeration, although it might be a little clichéd, to say that we are currently enjoying a golden age of TV. Or, to be more precise, a golden age of content, with the advent of mobile devices creating more viewing options. Conventional broadcasters are upping their game to compete with new-kids-on-the-block Netflix, Google and Amazon, who in turn are investing heavily in original series production. Who knew? Despite fears about how the online interlopers might disturb the broadcast equilibrium, it appears that the entertainment industry isn’t a zero sum game.
Avid has all the necessary components for 4K/UHD post-production in Media Composer, Avid Artist | DNxIQ and new sibling DNxIV, Avid NEXIS shared storage and the all-new MediaCentral platform, announced at IBC 2017. Collectively, these components are packaged as MediaCentral for Post. But what promises to be a real game-changer for Avid’s traditional post production customer base is a brand new element of the MediaCentral eco-system – MediaCentral | Editorial Management.

MediaCentral | Editorial Management is a MediaCentral module designed specifically for the needs of smaller teams, yet is extensible enough to grow and expand as your business grows. It brings a new layer of file management, as well as extended collaborative capabilities, to both Avid Media Composer and Adobe Premiere Pro® workflows. And it’s very easy to scale; as your teams and needs grow your workflow can easily expand with additional power and functionality....[continue reading]
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