Avid Nexis Powers Miami HEAT Content Initiatives
Avid Nexis used by Miami HeatThe Avid Nexis shared storage solution is an affordable way for collaborative groups to access all of the content and media they need. The NBA Team, the Miami Heat, are using Avid's storage to create new content initiatives, social media messaging and to further their monetization strategies.
Today, the HEAT have 240 terabytes of Avid NEXIS storage, which provides the access, speed, increased throughput and reliability the HEAT need to accelerate 4K mastering workflows and edit bandwidth-intensive media in real time. Avid NEXIS works with Adobe Creative Suite and Avid’s MediaCentral platform to accelerate media production. And it provides the HEAT with protection for uninterrupted online production—a critical benefit for hurricane-prone Miami. “Avid NEXIS is one of the best storage solutions in the market today,” notes Fernandes. “I think the beauty of Avid NEXIS is that it’s simple. It handles the bandwidth. It’s reliable. Plus, Avid is open; it works agnostically with other solutions.”
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