Avid, Sorenson Media Partnership Makes Editing-to-Publishing Seamless

(San Diego, California--September 30, 2009) Sorenson Media today announced that the latest versions of Avid® video editing solutions – Media Composer® (4.0), Symphony™ (4.0) and NewsCutter® (8.0) – integrate Sorenson Squeeze 5, providing users a seamless process for editing and encoding the highest quality video content in the most popular formats.

Through Sorenson Squeeze’s unique integration with the Sorenson 360 online video platform, Avid customers may further benefit from a workflow solution that enables users to seamlessly edit, encode and publish the highest quality video online.

This most recent product offering is the latest in a six-year relationship Sorenson Media has maintained as the encoding tool integrated with Avid software. As the gold-standard video encoding application, Sorenson Squeeze enables editors, producers and filmmakers who use Avid video editing software to easily deliver video in all of the most popular video formats, with advanced encoding options and superior results.

“Avid is dedicated to providing customers the highest quality video solutions that help them achieve their creative vision. By integrating our industry-leading editing software with the newest versions of third-party applications like Sorenson Squeeze, we help deliver the ultimate creative toolset.” said Mark Overington, vice president of product management at Avid. “Our customers have asked for a seamless all-in-one workflow and we continue to work with industry partners to extend the existing capabilities of our editor solutions for added functionality throughout the post-production process.”

Through the Avid software interface, video editors are able to send their video files directly to Sorenson Squeeze for encoding without adding any additional steps. Using Sorenson Squeeze’s simple workflow, users can output content in a wide variety of formats, including Flash, QuickTime, Windows Media, MPEG-1, MPEG-2 and MPEG-4, for online, DVD or mobile delivery. The software also encodes in HD for MPEG-2, Flash, VC-1, and H.264 formats. Video professionals can compress and encode multiple files simultaneously and apply advanced pre-processing filters to produce higher quality video.

Additionally, the latest version of Sorenson Squeeze integrates seamlessly with the Sorenson 360 online video platform. This unique process creates an all-in-one editing-to-publishing solution for Avid customers, enabling them to efficiently publish videos of the highest-quality to the Web without adding any additional steps to their workflow. Once uploaded to Sorenson 360, users can easily deliver their video content to any Web site by cutting and pasting an automatically generated embed code and gain access to powerful analytics and other video management tools.

“We are thrilled that Sorenson Media continues to enjoy a strong relationship with Avid as the encoding tool of choice for their exceptional editing applications,” said Peter Csathy, CEO of Sorenson Media. “With the integration of Sorenson Squeeze – and, in turn, the additional Sorenson 360 platform – Avid customers are able to edit, encode and publish their videos efficiently on the Web or prepare the best quality videos for mobile media playback, DVD and other uses.”

Pricing and Availability
Avid will bundle Sorenson Squeeze 5 in its latest versions of Avid Media Composer, Symphony and NewsCutter software, the newest versions of which were released today

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