This year Avid played a huge role in this year's SMPTE (Society of Motion Picture & Television Engineers). Avid is committed to education and technology, Jess Bedford reports on the event here.
Avid Sponsors Education and Technology at SMPTE 2016Avid underscored two of its most important commitments – its commitment to education, and its commitment to emerging technologies – through a robust sponsorship of this year’s SMPTE (Society of Motion Picture & Television Engineers) Conference & Exhibition in Hollywood, CA. In addition to sponsoring the conference’s celebrated gala, Avid provided demos, teaching events and support for the popular SMPTE-HPA Student Film Festival, as well. SMPTE, which celebrated its 100 year anniversary this year, and boasts over 7000 global members, has the lead the way in entertainment technology since its founding, developing thousands of standards, best practices, and engineering guidelines across the media, technology and entertainment industries. SMPTE also sponsors Student Chapters at colleges and universities all over the world, focusing on institutions that offer courses in technical areas of film, video and television.
“We hold our partnership with SMPTE in the highest regard,” says Andy Cook, who leads Avid’s Global Education Strategy. “They are literally setting industry standards and we have a shared vision to educate the next generation of artists, engineers and content producers. Together, we strive to provide a platform for fostering future innovations.” Nowhere was this commitment more apparent than in Avid’s support of SMPTE’s Student Film Festival, where this year’s entries doubled last year’s, and garnered more participation, internationally, than ever before. “We were truly impressed with the level of work that we saw,” added Cook. “These students exceeded our expectations in both their technical expertise and creative abilities.” One such student was Anna Dining, who won an Audience Choice Award for her Virtual Reality piece.Dining is a senior at the Rochester Institute of Technology, majoring in Motion Picture Sciences. The program, which only accepts about 15 applicants a year, is a science- and engineering – based education geared towards the motion picture industry. Dining’s entry, “At the Game: An RIT Hockey Experience”, received the film festival’s Audience Choice Award. [Continue Reading...]