Avid to Ship New Media Composer Family Worldwide on June 21
Company hosts webcast to highlight systemÃ¢â‚¬â„¢s latest features, including HD and real-time multi-cam on the Mac Tewksbury, Mass. Ã¢â‚¬â€œ June 20, 2006 Ã¢â‚¬â€œ Avid Technology, Inc. (NASDAQ: AVID) today announced that it expects to ship the new family of Media ComposerÃ‚ ® products on Wednesday, June 21. Introduced in April at NAB 2006, the new Media Composer family is now available to editors in a range of flexible configurations, including a software-only application, which offers portability and the option to add hardware acceleration as required. All products in the Media Composer family feature version 2.5 software, which delivers improved dual-platform functionality, with the addition of broad HD capabilities and real-time multi-cam support on Mac OS X (Tiger). In addition, the new Media Composer family is designed to offer workflow-intelligent features that support team-based collaboration through the AvidÃ‚ ® InterplayÃ¢â€ž ¢ system Ã¢â‚¬â€œ the worldÃ¢â‚¬â„¢s first nonlinear workflow engine Ã¢â‚¬â€œ which is expected to ship in Q3 2006. Ã¢â‚¬Å“The availability of Media Composer software just gives us so many options Ã¢â‚¬â€œ weÃ¢â‚¬â„¢re really excited. The software delivers all the professional tools we require Ã¢â‚¬â€œ HD, Mac functionality, mixed resolutions, motion tracking, and keying, and we can now affordably add seats to supplement our hardware-accelerated systems,Ã¢â‚¬ said Jamie Beedy, post supervisor at Karl Productions, a Chicago video production company. Ã¢â‚¬Å“We had considered switching to Final Cut Pro, but having to deal with multiple manufacturers whenever there is a problem is something we donÃ¢â‚¬â„¢t have time for. Plus, we beta tested Media Composer, and are impressed with the performance. Every time we sit down to use this system, weÃ¢â‚¬â„¢re simply amazed that weÃ¢â‚¬â„¢ve got the worldÃ¢â‚¬â„¢s best creative toolset running on our laptops. We canÃ¢â‚¬â„¢t imagine using anything else.Ã¢â‚¬ The latest version of Media Composer software builds on the applicationÃ¢â‚¬â„¢s comprehensive toolset and adds new features, including: * HD format support on the Mac Ã¢â‚¬â€œ allows editors to work with popular HD formats such as DVCPRO HD, HDV, and Avid DNxHDÃ‚ ®. Using the optional Avid DNxcelÃ¢â€ž ¢ board, editors can also encode HD material into Avid DNxHD resolutions of 145 Mb, 220 Mb, and 10-bit 220 Mb data rates. * Enhanced real-time multi-cam Ã¢â‚¬â€œ delivers improved real-time multi-cam functionality for the Mac and PC with support for HD resolutions and the ability to preview grouped clips before adding selections to the timeline. * XDCAM HD support Ã¢â‚¬â€œ allows editors to work with SonyÃ¢â‚¬â„¢s new file-based HD format. * Motion tracking and stabilization with SteadyGlideÃ¢â€ž ¢ Ã¢â‚¬â€œ enables editors to smooth shaky camera footage while maintaining desirable camera motion, such as pans and tilts. * Full-screen playback over DVI Ã¢â‚¬â€œ enables users to monitor SD or HD projects on LCD or plasma displays through on-board graphics cards without the need for expensive I/O or HD monitors. * Workflow-intelligence with Avid Interplay Ã¢â‚¬â€œ allows editors to use remote bins, monitor project changes, and access the powerful transcode, low-res encode, and integrated asset management tools of Avid Interplay. Wednesday, June 21 Webcast On Wednesday, June 21 at 1:00 PM ET, Avid will host a webcast to highlight a number of the latest features in Media Composer. During the online demonstration, Tim Wilson, senior product marketing manager for Avid, will showcase several innovative features, including SteadyGlide Motion Tracking, full-screen HD playback over DVI, and other time-saving tasks. For more information and to register, please visit www.avid.com/mclive. Pricing and Availability The Media Composer family provides Mac and PC customers with a range of scalable editing configurations that offer real-time HD, SD, and DV performance, superior image quality, and unmatched media management capabilities. Systems are available in the following configurations: * Media Composer Ã¢â‚¬â€œ AvidÃ¢â‚¬â„¢s renowned creative toolset available in a software-only version for both Mac and PC, desktops and laptops, featuring comprehensive HD support and leveraging the latest in Multi-Core CPU and GPU power available to both platforms, $4,995 USMSRP; * Media Composer with Avid MojoÃ‚ ® SDI Digital Nonlinear AcceleratorÃ¢â€ž ¢ Ã¢â‚¬â€œ software application with AvidÃ¢â‚¬â„¢s new Mojo Serial Digital Interface (SDI) I/O device for uncompressed SD capture and output for real-time monitoring and FireWire connectivity for DV, HDV, and DVCPRO HD projects (also available June 21), $7,495 USMSRP; * Media Composer AdrenalineÃ¢â€ž ¢ Ã¢â‚¬â€œ facility-class configuration designed for professionals who require full analog and digital I/O and hardware acceleration for superior performance, $19,995 USMSRP; and * Media Composer Adrenaline with Avid DNxcel Ã¢â‚¬â€œ fully expanded software and hardware system for encoding HD material to 10-bit or 8-bit Avid DNxHD, AvidÃ¢â‚¬â„¢s mastering-quality format that provides the image quality of 10-bit uncompressed HD at SD bandwidths, $22,995 USMSRP. Avid also offers special academic pricing for all Media Composer configurations for educational institutions. For more information about AvidÃ¢â‚¬â„¢s academic programs, visit www.avid.com/mcacademic.
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