Avid Unlocks Full Potential of Apple’s Mac OS X Tiger with New Media Composer Adrenaline and Avid Xpress Pro Releases

Xpress Tiger Latest digital content creation products offer breakthrough effects and editing capabilities on newest Mac operating system Tewksbury, MA – September 1, 2005 – Avid Technology, Inc. (NASDAQ: AVID) today announced the availability of the Avid ® Media Composer ® Adrenalineâ„ ¢ 1.8 and Avid Xpress ® Pro 4.8 editing solutions, optimized for Mac OS X Tiger to deliver improved performance and features unavailable from any other nonlinear editing manufacturer. In addition, new Media Composer Adrenaline and Avid Xpress Pro systems include bundled tools that tap the Core Image units of the Mac OS to create an entirely new category of video effects. “The Mac is an important creative platform for a wide range of professionals who use Avid’s content creation tools – and optimizing our products for Tiger is a key step in serving the needs of these customers,† said Chas Smith, general manager of Avid’s Video division. “Our engineering team, along with Noise Industries, an AVX development partner, has enabled us to utilize power within the Mac OS Tiger that is untapped to date. In fact, in recent product demonstrations, our customers told us that they were blown away with how we’re pushing the bounds of our products. We’re confident that any Mac customer using an Avid product with Tiger will experience a significant boost in performance and functionality.†
  • Click here for full press release
  • Check out the Avid "Do More with Tiger" page
  • Click here for Videoguys Xpress Pro w/ Tiger report

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