Avid Unveils AI Newsroom Workflows and Wolftech Integration at NAB Show 2025

In this article by Tom Butts for TVTechnology, Avid reveals its bold new direction and cutting-edge innovations set to debut at the 2025 NAB Show in Las Vegas. Leading the charge is the integration of Wolftech’s cloud-based newsroom platform into Avid’s MediaCentral ecosystem, marking a major leap forward in digital-first, AI-powered newsroom workflows. This integration streamlines planning, production, and multiplatform publishing—empowering journalists and broadcasters to deliver stories faster and more efficiently across mobile, broadcast, and digital platforms.

Avid’s enhanced MediaCentral platform now features tools like Avid Ada Transcribe for rapid AI-powered content indexing and Wolftech’s mobile app, allowing journalists to plan and publish stories remotely. These advancements cater directly to the needs of modern news organizations facing pressure to adapt to shifting audience behaviors, including increased consumption of content via social media, digital subscriptions, and FAST (Free Ad-supported Streaming TV) channels.

The article highlights the impact of Avid’s transformation over the past year. Following its acquisition by private equity firm STG and transition to a private company, Avid has revamped its leadership, accelerated product development, and ramped up R&D investment. CEO Wellford Dillard emphasized that the company’s cultural and operational transformation has positioned Avid to lead in broadcast innovation—especially with its focus on hybrid and cloud-native workflows.

Dillard and Wolftech CEO Arne Berven shared that the integration of AI into the newsroom not only improves efficiency but also supports fact-checking and journalistic integrity. Their combined vision is to help content creators meet the demands of real-time storytelling while maintaining accuracy and audience trust. Dillard also noted that NAB Show 2025 will showcase how Avid’s new leadership and cloud strategy are enabling the company to respond faster to industry shifts and deliver solutions that meet the evolving needs of broadcasters and content creators.

Avid will be showcasing these innovations at Booth SL1516 in the South Hall of the Las Vegas Convention Center.

Read the full article by Tom Butts for TVTechnology HERE

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