Avid & World Wrestling Entertainment Team Up

Screen Shot 03-29-16 at 03.17 PMScore another big victory for Avid. The WWE is a force in live entertainment and now they have hopped on the Avid Everywhere platform to optimize their workflows, secure their valuable archives and maximize the distribution of their content. “WWE is a shining example of how media organizations can build open, integrated workflows with the MediaCentral Platform to help them quickly and efficiently create, manage and deliver huge volumes of content, and get the maximum value out of their content,” said Jeff Rosica, senior vice president, chief sales & marketing officer, Avid. “And with the disaster recovery system designed by Avid Professional Services, WWE and its investors can be confident that its production and revenues are protected.”

World Wrestling Entertainment Tag Teams With Avid to Bring Pro Wrestling to Fans Worldwide

BURLINGTON, Mass., March 29, 2016 (GLOBE NEWSWIRE) -- Avid®(Nasdaq: AVID) today announced that the world’s largest professional wrestling company, World Wrestling Entertainment (WWE), has invested in a new production workflow powered by the Avid MediaCentral™ Platform. By embracing Avid Everywhere, the global sports media company can enable its production teams to work more efficiently. WWE has chosen to protect its investment in the new workflow solution, as well as its media assets by implementing a back-up system so it can continue to produce content in the event of an unexpected disruption.

WWE is a global sports entertainment company headquartered in Stamford, Connecticut. The company is one of the largest producers of original content, which is distributed via broadcast, cable, web, DVD, print, and its own streaming network to 180 countries across the globe. To help manage the huge amount of content it produces—including 40 hours a week in the U.S. alone—WWE needed a scalable, efficient, and integrated workflow to generate and manage content. The media giant also felt it was of utmost importance to include an integrated backup production system in the solution design to maintain its production workflow. read more...

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