BIG NEWS! RED to Support Avid DNXHR and DNXHD

This is very big news for Avid editors and Red shooters. RED announced that they will be able adding support for direct recording into Avid DNXHR and DNXHD. This will allow superior RED workflows that are extremely efficient for filmmakers all over the world.

RED ANNOUNCES UPCOMING AVID DNXHR AND AVID DNXHD CODEC SUPPORT RED is pleased to announce that Avid DNxHR and Avid DNxHD® recording formats will be supported by the DSMC2™ line of cameras. The addition of Avid brings yet another powerful and intuitive workflow option to professionals shooting on WEAPON®, SCARLET–W, and RED RAVEN™. “We give shooters yet another extremely popular format option by getting Avid natively part of our camera workflow,” says Jarred Land, President of RED Digital Cinema. “With the ability to shoot REDCODE RAW simultaneously alongside Avid DNxHR and Avid DNxHD, they are getting the best of two worlds from both the acquisition and post perspectives. This collaboration between RED and Avid is going to be music to the ears for a lot of the industry, and I could not be happier." “For years, people have been shooting on RED and then editing within Avid software solutions,” says Louis Hernandez, Jr, CEO of Avid Technology. “Now, with Avid codecs being an in-camera tool within RED’s cameras, it ensures that the mutual customers of both RED and Avid have a much more seamless integration for their projects. And that is something we are all very excited about here at Avid.” read more...