Producing audio and video content for a major news website means implementing a fast and furious workflow that’s performed as efficiently, and cost-effectively, as possible. There’s no other way to stay on top of breaking news in a timely fashion.
Split between offices at NBC headquarters (30 Rockefeller Center) in New York and on the Microsoft campus in Redmond, Wash., the MSNBC.com multimedia team is responsible for producing video and other types of media on a daily basis. This content is married with segments from NBC/MSNBC broadcasts and from various wire services.
Working as a one-person team, a staff member from either of office shoots, produces, and edits video in the field. Each producer is equipped with a Mac laptop loaded with Avid Media Composer 5.5 editing software, connected to a Matrox MXO2 Mini MAX I/O box with built-in Thunderbolt connectivity. This allows them to convert signals on the fly, as required.