Camera to the Cloud: Everything, Everywhere, All at Once with Adobe, Frame.io & Atomos

David Shapton recently wrote an article for RedSharkNews where he discusses the initiatives like Adobe's Camera to Cloud focus attention on where we're going and how far we can go. 

The cloud has certainly been a game changer for the media industry, allowing for the seamless and efficient storage and distribution of high-resolution video and other digital media. However, as technology continues to advance, it is likely that new and improved methods will emerge that build upon the capabilities of the cloud.

One potential direction for the future of media is the development of more advanced video formats that go beyond the current pixel-based systems. This could involve the use of more efficient and sophisticated compression techniques, or even entirely new methods for representing and transmitting video data.

Another possibility is the further integration of artificial intelligence and machine learning into the media production and distribution process. This could enable more intelligent and adaptive systems that can automatically optimize the quality and delivery of media based on factors such as network conditions and the capabilities of the device being used to view the content.

Overall, while the cloud has been a major enabler for the media industry, it is likely that new and innovative technologies will continue to emerge and push the boundaries of what is possible in the field.

Read the full article HERE