FireStore DTEAward-Winning FireStore Direct To Edit(TM) Products Have Changed Video Acquisition Landscape, Considered Industry Standard in Tapeless Acquisition by Video Professionals NEW YORK, NY--(MARKET WIRE)--Jul 18, 2005 -- DV EXPO -- FOCUS Enhancements Inc. (NasdaqSC:FCSE - News), a worldwide leader in video production and conversion technology, today announced that its popular FireStore family of Direct To Edit(TM) (DTE) disk recorders will be highlighted in several video production workflow demonstrations by prominent industry leaders including Canon and Sony at DV Expo East in New York. The full FireStore line-up will also be on display in FOCUS Enhancements' booth, number 526, in the Jacob Javits Convention Center Hall 1-B, July 19 - 21, 2005. When combined with DV25 or HDV based camcorders, FOCUS Enhancements' industry standard DTE recorders enable users to record SD or HD content directly to disk in native NLE file formats. When finished, users simply connect FireStore to their computer to instantly edit in the timeline without having to first capture, transfer, or convert their video -- maintaining the chosen native NLE file format throughout the entire production process. The unique FireStore camera-mount and portable models are the only truly portable DTE recorders available today for time-sensitive, in-the-field applications including independent films, sports, news, and live events. "DV Expo brings together innovative products from leading manufacturers to video professionals at every level of the production workflow," said Matt McEwan, product manager, video production, at FOCUS Enhancements. "FireStore continues to dominate in the tapeless acquisition market because it provides a high performance, ultra portable, and reliable solution for direct-to-disk and tape-to-disk back-up video applications. By aligning with industry leaders such as Canon and Sony, video professionals will have access to the best productivity tools on the market to significantly reduce production time from capture and editing to distribution." The FireStore family will be on display as part of the following demonstrations: -- Canon - The FS-4/FS-4Pro and Canon XL2 DV camcorder demonstrate DV tapeless acquisition from the field to the studio. Hall 1-B, Booth #301 -- FOCUS Enhancements - The recently announced DR-HD100 is designed specifically for use with the much-anticipated JVC GY-HD100 HD camcorder while the FS-4 HD/FS-4Pro HD will be demonstrated to work with the popular Sony HVR-Z1U HDV camcorder. Both solutions will display tapeless high definition acquisition from the field to the editing suite. Hall 1-B, Booth #526. Panasonic's enhanced version of FOCUS Enhancements' industry leading file conversion software, FireStore DV File Converter Pro, adds MXF P2 support for Panasonic's broadcast DVCPRO P2 products, which will also be on display. -- Sony - The FS-4/FS-4Pro is partnered with Sony's new HVR-Z1U to demonstrate real-time tapeless acquisition of standard definition as well as high-definition (HD). Hall 1-B, Booth #313 FOCUS Enhancements will also demonstrate the entire FireStore family in its booth. The FireStore FS-2 brings DTE DV disk recording technology to the studio, mobile van, or installation. With a full complement of analog and digital inputs/outputs, FS-2 is ideal for tape deck replacement, film-to-disk transfer, presentations, and outside broadcast applications. FireStore FS-3 brings DTE disk recording performance to the field by mounting directly to full size DV camcorders. The FS-3 is ideal for ENG, EFP, videography, and other portable applications. The new FireStore FS-4, FS-4Pro, FS-4 HD, and FS-4Pro HD, DTE recorders are the first disk-based recorders for DV and HD hand held camcorders. The FS-4 combines a small, rugged, shock-proof chassis with full DTE technology performance, converting any IEEE-1394 (FireWire, iLink) drive into a high performance digital disk recorder/player. Click here to order your FireStore today!!

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