Commentary: Adobe Welcomes Back Mac Premiere Users with $299 Upgrade Pricing

EmediaLive by CS3At a time when Apple is rumored to be moving Final Cut Studio even more upscale, and Final Cut Pro is no longer available as a standalone application, what can Mac users do for under $1,000? There's Final Cut Express, which removes many of the features Final Cut Pro users have become accustomed to over previous versions, like the Audio Mixer tool. Avid is trying to woo back some of their customers with Avid Free DV which it says is a "free way to join the Avid family and test-drive the industry-standard editing interface used by more professionals than any other video editing solution." But back at the dawn of Final Cut Pro v1, Adobe Premiere was the juggernaut of prosumer digital video editing on the Mac. In fact, the first several versions of Premiere were Mac-only applications. Most users of the first version of Final Cut Pro—if they had used a pro NLE previously—were probably Premiere users. read more...Â

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