A new poll suggests that as the battle between Blu-ray Disc and HD- DVD heats up, consumers overwhelmingly prefer Blu-ray Disc as their format of choice. In the poll, conducted by Penn, Schoen and Berland Associates, a nationally recognized strategic polling firm, consumers were given a side-by-side comparison of the two formats on the following dimensions: technology company support, Hollywood studio support, gaming console support, disc capacity, potential movie title availability and anticipated launch dates. In this side-by-side format comparison, 58% of the 1,200 consumers surveyed preferred Blu-ray Disc, 26% were undecided and only 16% preferred HD- DVD . Of those consumers who indicated that they are extremely interested in purchasing the next-generation format, 66% favored Blu-ray, 19% were undecided and only 15% preferred HD- DVD .
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