Crystal ball: Where is the industry headed?

Broadcast Engineering by Adrian Drury

In July and August 2012, in association with Avid, Ovum conducted an independent survey of 200 senior broadcast, pay-TV, studio technology and operations executives to better understand where these industry leaders see the industry going.

Events in 2012 such as the Olympics and the U.S. presidential debates have reaffirmed the value of event-based television programming as a core component of the global media services landscape. However, other ongoing changes in both audience and advertiser behavior continue to transform the media and broadcast industries. As the physical distribution networks change, the ways consumers consume broadcasts also are changing. This requires content production and delivery professionals to re-examine the capabilities and design of their system architectures.

In July and August 2012, in association with Avid, Ovum conducted an independent survey of 200 senior broadcast, pay-TV, studio technology and operations executives to better understand where these industry leaders see the industry going.

Customized viewing

The results are revealing. Seventy-eight percent of respondents say that over the next decade, most content will be customized for individuals. This represents an inversion of the existing broadcast business model. Rather than create a single stream of content for an undifferentiated mass audience, tomorrow’s successful businesses are being challenged to create multiple orchestrated streams of media and deliver it across many different devices. read more...