Despite new CPU options, Apple reportedly questioning future of Mac Pro

Appleinsdier by Kasper Jade

Despite the coming availability of a new generation of Sandy Bridge desktop CPUs suitable for advancing Apple's Mac Pro line, the company has reportedly been evaluating whether to continue to invest in furthering its full-sized workstation line beyond this year in the face of limited sales.

Although the Mac maker has reportedly developed a revision to the existing Mac Pro that may or may not see the light of day, people familiar with the matter said management as far back as May of 2011 were in limbo over whether to pour any additional resources into the product line.

According to these people, the consensus among sales executives for the Cupertino-based company was that the Mac Pro's days -- at least in its current form -- were inevitably numbered. In particular, internal discussions were said to focus around the fact that sales of the high-end workstations to both consumers and enterprises have dropped off so considerably that the Mac Pro is no longer a particularly profitable operation for Apple.

Another point reportedly raised during the discussions was that the advent of Apple's multi-use, high-speed Thunderbolt technology will ultimately allow other, more popular members of the Mac product family to assume the vast majority of the roles that once required the Mac Pro's and flexibility and architecture. read more...