Digital Cinema Society NAB 2018: AVID's David Colantuoni

Avid Media Composer® video editing and production software is the industry’s leading professional video editing software across the movie, television, news, sports, and broadcast industries. It now includes these new product offerings:

• Media Composer | Subscription, the lowest cost of entry and the industry-standard, which offers advanced tools for independent moviemakers and editors. Does not include Avid bin locking or project sharing.
• Media Composer | Ultimate Subscription, which provides all the same editing tools as Media Composer, but with expanded workflows and additional software options included for collaborative film, television, news, education, and other video teams and facilities. For those who need Avid bin locking and project sharing. Includes Newscutter, Symphony, PhraseFind, and ScriptSync options.
• Media Composer | Perpetual license is the same perpetual license includes all of the same collaborative features of Media Composer | Ultimate; however, ScriptSync, PhraseFind, and Symphony are add-on subscriptions. Recommended for current Media Composer users who want to add a seat to their existing enterprise environment.

From Digital Cinema Society on Vimeo.

David Colantuoni explains how Avid is working to expand their Media Composer product line to serve a wider variety of users. They have had a lock on the high end feature and TV market for many years, but are now hoping to introduce new Editors to the platform with more lightly featured versions at lower costs, even including a free version to get aspiring Editors started.