DMN Product Profile: Sony Vegas

DMN By Mike Jones vegas

Keeping the 'Old School' happy: Innovation, Market-share and Vegas Pro 8c

All creative technologies are inherently cultural. Designed to serve the conjoined bastard twins of 'creative process' and 'industry', technology systems (in particular software) invariably have their development conformed to cultural demands as much, if not more so, than technical ones.

In practical terms we see this in NLE software interfaces with working conceptual paradigms that are driven by how editors 'think' things 'should' be done; and how they have been done before, rather than how they might or could be done better; freed, if you will, from legacy baggage.

In most professional NLE's we see an overwhelming development process of mimicry and replication. As early digital editing systems (the Quantel Harry, Avid, Lightworks, Video Toaster and so on) sought to drag professional editors (often kicking and screaming) to the digital age, they invariably did so by replicating in the non-linear digital environment the concepts, paradigms and language of the linear analog world. 'Source' and 'Output' windows, 'Bins', A/B rolls, Gang monitors, Logging and so on. Read More

SoftwareSonyVegas

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