DMN Product Review: Avid Media Composer 2.7.5 (Software Edition) For OS X

DMN by Kevin McAuliffe Avid Media ComposerWhen the decision was made for me to review Avid's Media Composer, I have to say that I was really excited. I was (and still am for that matter) an Avid editor for a long time, and was anxious to see what Avid had brought to the table, as afterall, they do make "Tools for Storytellers." When talking to the people at Avid, I knew that things were going to get really interesting, when after introducing myself, the Avid representative said to me "I know who you are, you're the Final Cut guy!" That may be true, but I was an Avid guy for a long time, and I put Media Composer v. 2.7.5 (software edition) through it's paces. Let's see how it fared. All the extra bells and whistles aside, what you get here is the best editing application on the market. Some people might be surprised to hear me say that, but it is true. When it comes to editing, nobody does it better, and I'm pretty sure that every other company out there has looked at Avid's flagship application for inspiration at one point or another. read more...

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