Editors' Lounge Predicting A Cloudy NAB 2012

Creative COW

(Burbank, California--April 10, 2012) Will post production move to the cloud? That was just one of the many questions speculated upon during the ninth annual Editors’ Lounge Pre-NAB panel discussion on where the future of post is headed. Hosted by AlphaDogs Post and Key Code Media, the event drew an audience of well over 100 production and post-production professionals, all eager to learn what’s in store at NAB 2012.

After networking over dinner and drinks, attendees were welcomed by panelists that included; Debra Kaufman, Associate Editor at Creative COW (as moderator) Terence Curren (Editor/Colorist and Founder of AlphaDogs Post), Mark Raudonis (VP of Post Production, Bunim/Murrary Productions), Steve Cohen (Film/TV Editor and author of “Avid Agility) and Michael Kammes (Senior Technology & Workflow Consultant, Key Code Media)

This year’s buzz at NAB is expected to be cloud computing versus the 3-D frenzy that happened last year. Cloud based video editing will make it easier than ever for content producers to outsource projects with low labor costs attached. Panelists agreed this could pose a real threat to the editor’s future career. Competition for skilled post-production professionals would likely move to a global level and no longer be limited to the local talent pool. This means editors will be required to possess diverse skill sets to stand out in an oversaturated field that employers will have to choose from. “The cloud is a looming threat, as well as a great opportunity” said Terence Curren owner of AlphaDogs Post. read more...