From lens to likes - in just 10 minutes with Atomos Camera to Cloud

Leading digital media specialist, Bauer Media used an Atomos Camera to Cloud workflow at the BRIT Awards to capture red carpet content from A-listers like Dua Lipa and Kylie Minogue. With this Atomos workflow, Bauer Media was able to send edited packages live on social media within minutes.

With camera to cloud (C2C), Bauer were able to record high-quality ProRes interviews straight from the camera's sensor and simultaneously upload 1080p H.265 files to Frame.io for remote editing and distribution on social media channels. The result was a social media triumph!

Their first social media video interview was live within 10 minutes, and the innovative workflow eliminated file transfers, freeing up editors and social media teams to focus on content creation.

"Safe to say there’s no going back now, this workflow is IDEAL for creating reactive social content whilst maintaining quality visuals and audio, and I can't wait to use it at future events."
Hannah Tomlinson, video producer at Bauer Media.

For a limited time you can turn your Ninja into a Camera to Cloud powerhouse with Atomos Connect for just $99. 

Learn more about Atomos here!